RESOURCES
Resources and frameworks for your digital marketing approach
EBOOK
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How to build B2B SaaS landing pages that actually convert
Well crafted landing pages pay dividends. They’re often made out to be an enigma but don’t need to be complicated.
GUIDE
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5 steps to managing effective KPIs for your SaaS marketing team
WEBINAR
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How to create your first marketing dashboard
Industry Insights & Resources
L
INSIGHTS
Why Does Spending on Drugs Keep Going Up?
Eric Tichy ’18, vice chair of pharmacy formulary at the Mayo Clinic, is part of a team that reports each year on trends in drug expenditures. He explains what’s driving pharmaceutical spending and what it means for patients, providers, and pharma companies.
State of Specialty Spend & Trend Report
Specialty drug management remains a top concern. The 2023 State of Specialty Spend and Trend Report looks across both medical and pharmacy benefits to provide real-world data on the current state of specialty spend and trend, including management strategies.